How To Use Google Keyword Planner Tool For Keyword Research

What is Keyword research?

Lets get to know the basics first. In layman language, Keyword research is the process of identifying Keywords which get the good amount of search volume/month. For example, Keyword : “KeywordSpy”, “Website SEO optimization tip” and so on.  The idea behind performing a research is to, find the keywords which can give maximum traffic and comes with less competition. I will discus competition part later in this post. For example: When you do a exact match search:  “WordPress SEO plugins”, “Best WordPress plugins for SEO ” both gives entirely different picture in terms of traffic.

By doing a complete Keyword search, you will be able to find keywords to drive targeted traffic, more revenue and more niche traffic. More over, when you are planning to target a small niche, for example “Bug Spray”, doing a Keyword search will help you to find many new Keywords which you might be missing out. You can also analyze competitor site and find keywords which they ranking for. Doing a comprehensive Keyword research based on the data, can drive immense traffic to your site.  And by the end, sale happens only when you are getting targeted traffic. Isn’t it?

What is Google Keyword Planner tool:

Google Keyword tool is an official product from Google,which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche. Few Important things to know:

• You need to have a Google Adwords account to use Google Keyword planner tool. It’s free and you don’t really need to spend any money to use this tool. You can simply create an Adword tool and start using it.
• You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword planner tool.
• This tool is created to target Adwords advertisers, but it still give a great deal of information when it comes to finding right keyword for your blog and articles.

This is what the homepage of Keyword planner tool looks like. All you need to do is enter your target Keyword that you want to start searching for. After that you can add filters such as for which country you want to target your keywords (In below example, All location is selected).