what is share marketing in simple words

what is share marketing in simple words

All business enterprises need funds to meet their short term and long term business goals. Such capital (big amounts) can only be raised when large number of investors are available and interested to invest in business. Institutions like BSE (Stock Exchange) give a common platform to a “Business Man” and an “Investor” where a business man can sell its stock and an investor can but the same stock. Institutions like BSE give the flexibility of buying and selling of stock as and when required. Stock (shares) are nothing but ‘ownership of business broken-up into a large number of small units. Each unit of stock can be easily bought and sold independently. And this buying and selling of stock takes place in stock exchanges like BSE and NSE