The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview about the program and major benefits:
- It is own by Google
- It’s a major source of income for Google (On 2012 Q3 earnings from AdSense was $3.13 billion which represents around 27% of Google’s revenue)
- It is free for publishers
- Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
- Publishers receive 68% of the revenue and Google 32%. For example if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
- The cost per click calculation is based on an auction type system
- It is very easy to use
- It is the most reliable advertising platform on the Internet today and can generate the most revenue for publishers (compared to other similar PPC systems)
- AdSense besides content web sites is also available for games, videos, mobiles and search products.
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