Thursday, January 29, 2015

what is ctr in adsence

The click through rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received. For example, if you received 7 clicks out of 1000 page views, your page CTR would be 0.7%.

CTR stands for Click Though rate. In simple words it mean number of times an advertisement is clicked divided by number of time advertisement, ad unit or the page containing advertisement is viewed.

It is the percentage of No of clicks on advertisement and number of page views.

    CTR = Number of clicks / Number of exposures.
    CTR% = Number of clicks * 100 / # of exposures

So in simple words, if you have an ad running and it’s seen by 100 people but got only 5 clicks, your CTR is 5%. Point to be noted here the higher the percentage of CTR better advertisement you will get. So it’s advisable to place advertisement only at the place which is viewable and can be clicked easily.

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